Coupons are a common consumer promotion tactic that offers instantly redeemable savings on certain products or services. With the rise of smartphones and tablets, online coupons have become increasingly important in today’s marketplace. With no coupons to clip or to print, customers can simply enter a code online during the checkout process or bring their mobile device in store to redeem a great offer.
Some benefits of using online coupons include:
- Very cost efficient compared to other delivery methods.
- Easy to implement
- Easy to track
- Provide a consistent increase in conversion
- Help reduce cart abandonment
- More convenient from a consumer standpoint
- Ability to control the distribution
Online Coupon Ideas:
- Retarget users with banners or shopping cart abandonment emails to entice consumers to come back and make the purchase.
- Reward your fans on specific social platforms by providing them with a unique coupon code.
- Reward your current customer list by sending out a coupon via email.
- Encourage action by limiting the offer to a limited number of buyers. This creates a sense of urgency to move consumers forward towards a purchase decision.
- Distribute unique offers through your affiliates to determine which one provides you with the most value.
- Offer a coupon for a newsletter sign up. This provides you with an opt in and helps build your email list while providing value to your customers.
These are just a few ways to utilize digital coupons. Keep in mind that the only way to find out what works best for your business is to test. If something works, keep going with it, and if not, try something new. Planning is step number one, if you don’t have a plan, you’re planning to fail. If you understand your target market and have clear objectives, online coupon marketing will no doubt boost your sales and increase brand loyalty just a short time.
Want to know more about Consumer Promotions? What are Mail In Rebates? What are some Coupon Redemption Tactics? You can read about Promotion Tactics and Digital Coupon Redemption Rates?
Resources:
http://mashable.com/2013/01/21/online-coupons-business/#D1Uon4xrjqqG
https://www.bigcommerce.ca/ecommerce-answers/what-are-digital-coupons/
