Marketing Services
Whether it’s to generate more traffic, establish a web presence, or analyze your website performance, TACTIX5 has a wide array of services that cater to your marketing needs.
AdWords
$2,000 setup + $700 / month
AdWords allows for keyword targeting and includes proactive campaign adjustments to get the most out of an ad budget. Setup takes time because campaigns are built from the ground up. Users are directed to pages based on their search terms increasing the likelihood they'll stay on your website. Learn more
App Development
From $9,999
Mobile apps today are part of every conceivable business, no matter the size or the services offered. Apps are the best way to keep your customers engaged with your product - acting like gentle reminders to return to your product or service while also generating new customers in the process. Learn more
Bing Ads
$2,000 setup + $700 / month
Expand your Search Engine Marketing to include Bing. With Bing Ads, we'll focus on keyword targeting and customized ad campaign adjustments to drive traffic to specific pages. Users will be directed to specific pages based on their search terms which increases the likelihood they will stay on your website. Learn more
Blogs
From $300
TACTIX5 will craft original blog posts to be posted in the blog section of your website. Posting content regularly not only encourages repeat visits, it also boosts SEO by increasing page rank on Google, Bing and Yahoo! as their algorithms reward new content. Learn more
CASL Compliancy
From $1,599
If you want to enjoy today’s freedom to connect with potential and even your existing customers, you must ensure that your list(s) have been converted to express consent. Our CASL compliancy process will allow you to expressly opt-in your email subscriber list. Learn more
Contest Marketing
From $6,999
Our fully responsive contest microsites and tailored emails fit your brand's look and feel. We include design, development and deployment plus a Survey or Coupon. You'll receive a deployment schedule with reporting & customized recommendations in all of our service packages. Learn more
Custom Programming
From $120 / hour
Custom programming and design for web and mobile are sometimes required to address specific needs as opposed to a traditional one-size-fits-all approach. The benefit to a custom approach is the simple fact it provides features that fit your specific needs that cannot be met elsewhere. Learn more
Holiday eCards
$400 / template
Got a special holiday video to share with your clients? Maybe it's an animated GIF with a special message from the man in a red suit. Either way, spread the holiday cheer via a custom designed email to your clients, followers, friends and family with a Holiday eCard. Learn more
E-commerce
$7,999 + Website Cost
Sell anything, from physical products and digital downloads to monthly subscriptions. We can setup an online store to sell worldwide through your website. Manage your products, orders, taxes, coupons, subscriptions, customers and more from your site's dashboard. Learn more
Event Management
Contact us
Thinking about running an event? We specialize in event management for corporate, association and not for profit clients. If your event needs to be conceived and executed to deliver tangible results, look no further. Contact Us
Hyperlocal Marketing
From $350 / listing
Put your business on the map. Accurate and up-to-date information on the most popular directories will improve your rankings in search engines, not only for your business name but for keywords or services as well. Contact Us
Landing Pages
From $1,299
A standalone webpage distinct from your main website that has been designed for a single focus objective, and usually includes an opt-in form. Drive traffic to this page for conversion with various drivers like SEM, PPC and email. Learn more
Lead Generation
From $2,999
Lead generation landing pages are used to capture user data, such as a name and email address. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a subsequent time. Learn more
Email Newsletter
$450 / template
Create consumer centric email marketing newsletter campaigns with the help of TACTIX5's creative team to keep your clients and prospects up-to-date with a monthly email deployment. Learn more
Promotional Email
$450 / template
Our team has knowledgeable staff in planning, implementing and developing your email marketing and communications strategies. We can assist you in engaging email contacts, list building and enhancing results. Learn more
Retargeting Ads
From $1,000 + ad spend
Retargeting ads convert window-shoppers into buyers. Unlike typical banner ads, retargeting ads are a form of online advertising that are continually served to people who have already visited your website. Learn more
SEO (Search Engine Optimization)
From $799 / month
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. Learn more
Websites
From $5,999
Your website is the digital front of your brand, it is the first impression your prospects often get of your business. Although having a website first of all is important, having one that is updated regularly and provides a great user experience to what may be your future customers is key. Learn more
Ready to go?
Get boots on the ground
TACTIX5 specializes in tactical marketing services. Our mission is to get boots on the ground with our multiple marketing capabilities. The team works with brands of all sizes. No agency overhead, just what you need, on time. Contact us
Content
When done right, content will drive traffic and conversions helping you meet your company’s and your client’s online marketing goals. At RAVEN5 we have a variety of professional writers and content team members, which allows you to focus on your business while we focus on building your digital and social presence.
Blogs
Once you’ve developed an email list, the next step is to provide some information of value to the email subscriber list. Create favourable brand impression by providing them with ongoing content that ensures subscribers remain engaged. Email will continue to build your brand reputation and provide insight into your products or services. By coupling email with a blogging program, you can ensure that your latest content gets directly into the inboxes of your subscribers.
We recommend focusing on (4) four categories as related to the top areas of interest for clients and prospects. Services will include research, writing and sourcing imagery that will allow RAVEN5 to craft original blog posts to be posted in the blog section of your website. Posting content regularly not only encourages repeat visits, it also boosts SEO by increasing page rank on Google, Bing and Yahoo! as their algorithms reward new content.
Email
Email is the primary marketing and communication tool for all business being conducted today. Email is fast, flexible, efficient and allows for personalized and targeted communications to your customers and prospects.
Promotional Email
Email marketing impacts both your brand’s credibility and reputation. Our team has knowledgeable staff in planning, implementing and developing your email marketing and communications strategies. We can assist you in engaging email contacts, list building and enhancing results. As well, we can assist you in ensuring you deliver viable offers and messages that provide value to your list. We use tactics like insider information, new product releases, white papers, seminars, webinars, contests, sweepstakes, catalogues, membership privileges, gift certificates, loyalty points, coupons, limited time offers, free trials and discounts to build and maintain your lists.
Email Newsletter
One of the most common complaints voiced by small business owners is the need to communicate regularly with clients and prospects. Creating engaging customer-focused content with calls to action, using HTML to ensure the email looks great on both PCs and mobile devices, managing subscriber lists, and monitoring results all takes time, effort and a healthy dash of creativity. And then you have to do it all again the following month!
We take care of it all. Every month, approximately two weeks prior to the scheduled delivery date, RAVEN5’s Newsletter Team will gather your content, wrap it in a responsive HTML template, and send it to you for review. You can request revisions or additions as needed up to the deployment date. Once your newsletter is delivered to your subscribers, you’ll receive a summary report where you can view insightful campaign stats.
Email remains a popular engagement tactic for prospects and customers alike. Through responsive design, better delivery practices, and complex triggered campaigns, email continually evolves to meet marketers’ needs and produces a ROI for business owners. With RAVEN5, your email newsletters will be on time and on target, every time!
CASL Compliancy
All commercial electronic messages (CEMs) sent to an email address, social networking account, or a cell number must have the recipient’s consent. The burden of proof will be on the sender, not the recipient, of the message.
Express consent is the new gold standard and you must have it to continue emailing after July 1, 2017. Once a customer provides express consent, there is no time limit to the contact a business can have with the customer unless the customer opts out.
If you want to enjoy today’s freedom to connect with potential customers, your existing lists need to be converted to express consent.
Our process will ensure your list is fully compliant and well documented with the CASL law coming into full force as of July 1st, 2017.
Email List Cleansing
Regardless of where the list came from, whether you built it yourself, purchased it or borrowed it from a neighbour, we won’t tell. But, by cleansing your list you’ve just taken the first steps to avoid huge bounce rates and potentially upsetting your ESP (Email Service Provider – i.e. MailChimp, MailJet, Vertical Response, etc.).
Now don’t get too excited and go emailing them all right away! Depending on the process you used to cleanse your list, you’ll need to know just what those different email statuses mean. Luckily, we just happen to have a quick review right here for you.
Valid
The email has a valid account associated with it. SAFE TO MAIL.
Invalid
The email address is invalid. DO NOT MAIL.
Accept All
Email address looks good, but then again, all the emails from the domain look good. Accept-All domains have configurations that make all emails seem Valid, which is rarely the case. There will be some bounces from the Accept-All category so consider the following before mailing:
- If your ESP’s bounce threshold is 5% or less: DO NOT MAIL.
- If your ESP has given you a dedicated IP: MAIL SLOWLY.
Unknown
The email address looks good but the associated domain is not responding. This could be a temporary status for domains having intermittent issues or a permanent issue for dying domains. There will be some bounces from the Unknown category so consider the following before mailing:
- If your ESP’s bounce threshold is 5% or less: DO NOT MAIL.
- If your ESP has given you a dedicated IP: MAIL SLOWLY.
Email Address Invalid
The email address format is incorrect. For example, alex0uwrwe#com is not in the correct email format of name@domain.com. Many of these can be prevented by applying simple regular expression to data prior to verification.
Email Domain Invalid
The email address is associated with a domain that doesn’t exist. For example, goooooooooooooogle.com is not a real domain capable of sending and receiving email. So alex@goooooooooooooogle.com is an invalid email since it pertains to a domain that does not exists.
Email Account Invalid
The email account (the inbox) does not exist at the given domain. For example, does-not-exist@domain.com results in a secondary status of email_account_invalid.
Disposable
Email address is disposable and the Inbox will self-destruct. Disposable addresses are created to be Valid only temporarily so their owners can sign up for promotions or services without using a primary address. Disposable addresses will not perform and typically just take up space in your database. DO NOT MAIL.
Role Address
Email address was created to message a function like sales@, support@, or postmaster@. While many Role Addresses are Valid, they typically underperform compared to addresses that message individuals. Unless you’re marketing to small businesses, Role addresses will often dilute the performance of your marketing program. MAIL AT YOUR OWN RISK.
Risky Emails
Emails with a status of either unknown or accept_all, or a secondary status of role or disposable are considered “risky” to be on the safe side it is best not to include them in your email marketing campaigns.
AdWords
We include strategy, campaign setup, keyword selection, ad building, ad positioning, ad messaging and testing with this service. Clients will have full access to our account and account control is provided to clients upon completion, as such, all data, ads and keywords remain with the client.
Our AdWords programs include a landing page, targeted to the initiative and keywords. We do not require access to you or your clients website but still provide a full opt-in and auto reply process that denotes the keywords and search criteria.
Our pricing structure fits most businesses. The basic AdWords program is a three-month learning process and can be adjusted to the account or budget requirements. Monthly reporting included. At times additional reports will be provided during times of change and transition.
Bing Ads
We include strategy, campaign setup, keyword selection, ad building, ad positioning, ad messaging and testing with this service. Clients will have full access to our account and account control is provided to clients upon completion, as such, all data, ads and keywords remain with the client.
Our Bing Ads programs include a landing page, targeted to the initiative and keywords. We do not require access to you or your clients website but still provide a full opt-in and auto reply process that denotes the keywords and search criteria.
Our pricing structure fits most businesses. The basic Bing Ads program is a three-month learning process and can be adjusted to the account or budget requirements. Reporting in month 1 is weekly, in months 2 and 3 bi-weekly, and monthly going forward. At times additional reports will be provided during times of change and transition.
Retargeting Ads
Have you ever visited a website only to see ads for that business as you browse the web in the following weeks? That’s retargeting at work! It allows you to display ads directly to people who have already visited your site giving you a second chance to convert those visitors into leads.
Retargeting works by placing a cookie on the browser of your website visitors. As they continue to browse the web, they’ll start to see your ads on other websites that participate in the ad network.
Our program covers everything you need to get your retargeting campaign off the ground and start advertising to your website visitors.
Social PPC
Paid social ads are available through your social network of choice, such as Facebook, Instagram and Twitter. Simply provide us with our offer and budget and we’ll get to work. Note that pricing does not include image creation or writing, it is up to you to provide.
SEO (Search Engine Optimization)
Our experts navigate the complexities of SEO so you don’t have to. We work with you to determine your keywords and keyphrases, optimize your website, strengthen your brand and make sure you’re well represented in search results.
SEO is a wide, complex and, at times, frustrating aspect of Internet Marketing, but it’s one that you can’t afford to ignore. We include on-site search optimization with every website – which can have a huge impact on your success. If you want to step up your game, we’re ready for you!
With a dedicated account manager and proactive planning, our packages include advanced tactics that will not only help drive new traffic to your site, but will also strengthen your brand across the Web.
Hyperlocal SEO Marketing
Hyperlocal marketing is an important element when it comes to online marketing that often gets overlooked. Consumers are constantly searching for local businesses on their mobile devices using various map applications such as:
- Google Maps (Google My Business listings)
- Apple Maps (Yelp listings)
- Bing Maps (Bing Places listings)
Accurate and up-to-date information on these popular directories will improve your rankings in search engines, not only for your business name but for keywords or services as well. These various services and platforms also allow users to write reviews and the gives your business the ability to respond directly to your customers.
Websites
Your website is the digital front of your brand, it may just be the first impression your prospects get of your business. Although having a website first of all is important, having one that is updated regularly and provides a great user experience to what may be your future customers is key. Our standard website package utilizes the easy to use WordPress CMS (content management system). This system provides web statistics that allow you to analyze your traffic in addition to offering you complete control of the content and graphics.
STOP! – Is your budget less than $5K?
If you’re expecting a full business website for under $5,000 that is not something we can build for you and most digital agencies based in Canada and U.S. can’t design and develop an effective website for that budget. If you’re just starting up and your business is so small that you have to cut corners, we understand, but please be aware that going with a freelancer or an overseas company is up to you but it may also mean a lack of quality and communications.
Website Pricing
R1 | R2 | R3 | R4 | |
---|---|---|---|---|
Type | Basic | Standard | Advanced | Premium |
Cost | $4,999 | $5,999 | $8,999 | $10,999 |
Basic Modules | 3 | 5 | 8 | 8 |
Web Pages | 10 | 20 | 50 | 70 |
E-Commerce Setup | $1,499 | $1,499 | $1,499 | $1,499 |
*We recommend that our Maintenance Program at $199 monthly, including 3 minor modifications on a monthly basis, copy updates, new image upload and basic website changes. This also includes our basic hosting fee of $90. Maintenance Program and Hosting Fees are invoiced quarterly and in advance, Jan 1, April 1, July 1 and October 1. | Monthly hosting: $90 | E-commerce Websites: SSL certificate $200 annually. Payment Processing: $25.94/month service fee. | Add’l auto respond functionality $500 *Inclusive of 3 templates and up to 10 pages. Additional templates $150.
Ready to go? Download our:
30 Day Process
Day 1 – 6
Initial design
Day 7 – 9
Process design feedback, get approval
Day 10 – 18
Convert design, enter provided content, deliver to client
Day 19 – 23
Receive client feedback
Day 24-29
Process revisions / updates
Day 30
Tutorial, make site live, close project
eCommerce Websites
Get a custom site so you can sell products online, manage inventory or recurring memberships, sell tickets, take donations and more. We offer two payment processing options.
Add $2,000 to your website build above to include eCommerce.
Landing Pages
A standalone web page distinct from your main website that has been designed for a single focus objective, and usually includes an opt-in form. Drive traffic to this page for conversion with various drivers like SEM, PPC and email. Click through landing pages have the goal of persuading the visitor to click through to another page.
The length of your form and the level of personal data requested can have a direct impact on conversion. Try to ask for the absolute minimum amount of information that will enable you to market to your prospects effectively. For instance, don’t ask for a phone or fax number if you only need to contact them via email.
Pricing
Type | Cost |
---|---|
Simple Landing Page | $990 |
Optin Landing Page | $1,290 |
2 Page Landing Page | $1,590 |
*Add’l auto respond functionality $500
Lead Generation
Lead generation landing pages are used to capture user data, such as a name and email address. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a subsequent time. As such, a lead capture page will contain a form along with a description of what you’ll get in return for submitting your personal data.
There are many uses for lead gen landing pages, some example uses are listed below:
- Ebook or white paper
- Webinar registration
- Consultation for professional services
- Discount coupon/voucher
- Contest entry
- Free trial
- A physical gift (via direct mail)
- Notification of a future product launch
Get a 2 month templated opt-in landing page with tailored emails to fit your brand’s look and feel. This special offer includes development of the landing page with opt-in, 1 email template with up to 4 deployments, and a coupon.
App Development
Mobile apps today are part of every conceivable business regardless of size. Apps are the best way to keep your customers engaged with your product – they act like gentle reminders to pull them back to your product or service, while also generating new customers in the process.
Module Examples: Map and directions, File transfer and storage, Address book integration, Search function, Camera access, Dynamic web page feed, Passbook integration, Battery information, Network information, etc.
Custom Programming and Design
Custom programming and design for web and mobile are sometimes required to address specific needs as opposed to traditional one-size-fits-all approach. Under most circumstances custom solutions are not for resale and are only used for specific organizational requirements.
The benefit to a custom approach is the simple fact it provides features that fit your specific needs that cannot be met elsewhere. Designing an application with your organization’s needs in consideration implies an increased level of attention and focused productivity.
If you have a software application designed to increase productivity or address an internal need, the cost of it is offset by the promise of increased efficiency. If your organization has a need unique enough to warrant custom programming, then customizing a solution rather than settling for an off-the-shelf application becomes a smart course of action.
Our team can assist you with your custom software and mobile applications.
Facebook Global Pages is a framework that allows brands to provide localized versions of their content to Facebook users all over the world. Global Pages allow you to promote your individual country pages using a single URL, combine individual page likes for a global like count and provide your fans with locally relevant content based on their location and/or language. Plus, dig deep into your customer data with combined insights for all of your country pages.
The Root Page:
This page overlooks the entire structure and is virtually invisible to users. The root page provides you with insights for ALL of your global pages. Root Page admins can add, edit, and remove roles on the root page, as well as organize the global page structure. They also have access to insights for every market page. Root Page managers MUST have a role on specific market pages to edit the corresponding page.
The Default Page:
The default page acts as the main URL for the page structure. When a visitor types in the web address, they will be automatically redirected to the appropriate market page. However, if a visitor does not meet any of the criteria set for their market pages, they will be directed to the default page.
Market Pages:
Market pages can be created for specific countries or regions. Customize these pages to determine who gets redirected to which page according to their location and language. Each market page will have its own Timeline, cover photo, profile picture, insights and apps.
Using Facebook Global Pages allows international companies to manage the global brand while providing visitors with a targeted, localized experience. When a user searches for your brand on Facebook, they will automatically be directed to the corresponding Market page based on where they are located or what language they speak. If a user doesn’t match the criteria of any of the market pages, they will instead land on the default page.
With Global Pages, the number of likes across the default page and all market pages are combined and count towards a global brand like count. Also, you can promote a single vanity URL across all market pages – whenever a user types in the default URL, they will be automatically redirected to the most appropriate page.
Location Pages allow you to display each of your locations or franchises to increase your online visibility and help consumers find you locally. With Facebook Locations, your Market pages get a built-in map and a store finder to direct users (specifically mobile users) to the location that is closest to them. Additionally, Location Pages are a great way to encourage check-ins and reviews to start building some credibility with your fans.
With location pages, you can choose to have anything you post to the Market page automatically publish to all location pages within the structure. This post functions as a ‘shared’ post, with shared Likes, Comments, and Shares. This is particularly useful if you don’t have the time or resources to post to each location page individually, however, if you want to post to each page individually you have that option as well.
Facebook Locations structure will need to be utilized for each of your Market Pages in order to list and display the locations or franchises within each country or region.
Let us do the grunt work for you. We’ll map out all of your franchises or locations, verify the data to make sure the maps work correctly, and create unique profile pictures and cover photos for your individual locations if so desired.
What happens when your target market goes looking for you on social media and you’re nowhere to be found? Having a brand presence on relevant social media channels is important now more than ever in today’s marketing world. Almost one in five consumers turn to social media over other contact channels including phone, face to face, email and even web chat. RAVEN5 will plan the right mix of social media networks that fit your target and simultaneously build your social pages inline with your branding.
The RAVEN5 basic social media setups includes the options of Facebook, Twitter, Linkedin, Google+, Pinterest, YouTube, and Instagram.
Social posting is available through our partner channels on social networks. Provide us with your offer, visuals and copy or allow us to make a recommendation. Provide us with your offer and choose a segment or allow us to make a recommendation. Note that pricing does not include image creation or writing, it is up to you to provide (or we can provide for an additional cost).