Contest marketing is one of the primary ways of getting your email list “opted-in” and ensuring you can do permission-based marketing. Social sharing has allowed you to expand your current email list with those like-minded individuals. The next step, and this should be a company wide effort, is building and developing your email list.
There are a number of ways to capture email addresses, and for most business, we recommend the following online acquisition techniques:
Website – a subscription form on a website
Third Party Marketing Lists
Viral Marketing Programs
Free Whitepaper downloads
Email Newsletter Programs
There are also many other offline acquisition techniques including:
*Include your web address on all print, newspaper, and magazine pieces
Don’t overlook a “refer-a-friend” component. These campaigns are one of the most effective as it involves the endorsement of your product or service by a trusted friend. 85% of people trust the recommendation of a friend, while only 13% trust advertising. That makes a “refer-a-friend” campaign a great list building option.
Most acquisition techniques are fairly simple and can be implemented immediately and we’d suggest that you get started.