Why Run a Contest, here are the Contest FIVE
An interesting article written by Ben Pickering at Mashable provided some interesting insight regarding Contest Marketing. Why run a contest you might ask?
Contests should be part of your marketing strategy and we agree with Ben when he writes “Contests are certainly not the answer to every marketing challenge, but they should be part of every social media marketer’s toolkit.” Here are the four reasons that are provided:
- Contests are great tools for building your fan base.
- Contests enable you to engage your audience.
- Contests are a rich source of data.
- Contests empower consumers to do your marketing for you.
Yet we think there are at least FIVE specific deliverables (or FIVE MORE), so here you go.
- Contests allow you to gather email addresses.
- Contests allow you to gather specific data regarding your product.
- Contests engage and develop all social followings (Facebook, Twitter, LinkedIn, Google+, Pinterest etc).
- Contests leave your prospects and clients with a favourable impression and build awareness.
- Contests are fun for prospects, clients and staff, team building.
It’s seems we’ve left you with the Contest Four or Contest FIVE or the Contest Four plus Five. Contests are a significant part of your marketing strategy and if they aren’t, they should be. We’d suggest you hire a profession contest marketing agency (and we just happen to know one), so drop us a line, we like having fun. More importantly, the reason to run a contest is simply that they work, they provide value and with the right agency, partner are all fun and games.
CLICK HERE to read the full article from Mashable.
Read through more related blogs
Multi-Platform – Age of Majority
I’ve reached the age of majority (I’m sure) having passed the fifty mark, it’s official. In fact, I rarely (ok,...
Learn More
Contests are Social
Contests and contest marketing are great ways to generate goodwill, build community and get people talking. The impact of social...
Learn More
Coupon Crazy
The world of coupons has changed; digital coupons are all the rage in the digital space. People are coupon crazy...
Learn More
What is a Contest?
What is a contest? A contest is defined as an event in which people try to win by doing something better...
Learn More
Why Email Marketing?
Why email marketing? Recently came across a great article that spoke to the value of email marketing and as a...
Learn More
View All