Videos

Learn how to choose the Smart Bidding strategy for you, whether you’re creating your first campaign or have been running ads on Google for a while. For more information on how Google uses keyword auctioning and how it may make the cost of keywords fluctuate, check it out here. ...Read More

Learn how to use your Smart Bidding (tCPA & tROAS) in Google Ads to maximize performance during seasonal times. ...Read More

Learn how to create campaign drafts and experiments for your Search and Display Network campaigns. We'll create a draft campaign and then run an experiment to measure the impact of a Manual CPC vs. Target CPA bid strategy. ...Read More